Following the HD - Holland Design new graphics book, we enter here the production of the youngest generation of graphic designers in Japan, which reflects a remix of influences from Western graphics with a reappropriation of local cultural expressions. JPG is about 3D and computer graphics, but also other fields of visual culture such as printed matter and consumer goods. The book is organised around three areas: Scanning the world, Multiplying out, and Free to browse. We realise that design surrounds our lives, becomes a space, an environment, an experience: from the media and supermarket goods to cellular phones. This publication tries to find an answer to where design comes from, where it goes, and how we experience it, in a Japanese context, but that could be transferred to a more general one. |
